Market Efficiency

So, I’m at Borders in Boston today browsing the new non-fictions arrivals and I come across Deep Economics; check out this NY Times article. So Ill keep this short, the efficiency of a market based economy has work too well! Resources are being used to efficiently! We need to revert to our feudal ways. Only then can we be happy. Lost yet, or worst you buy in. This is a prime example of why moral consumerism makes no sense. I thought they had moved passed their stop progress rant, and moved on to helping us find solutions. i.e. progress, or reverting to “Bring out your dead” will pave the way to new, more efficient uses of our resources; if we create it they will buy it. And why is that a bad thing?